Exercise # 3

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Autobio/Family

  1. Mother
  2. Father
  3. Brother
  4. Dog
  5. Sister
  6. Bro in law
  7. Sisters 2 Kids
  8. Self
  9. My home
  10. My Car 

Community/social

  1. Rock Climbing
  2. Friends
  3. Skiing – Breckenridge & Vail 
  4. Bars
  5. Vacation
  6. Facebook 
  7. Tennis 

School/career field

  1. Cu welcome fest video
  2. Different minerals in thin section rotating 
  3. Rocks
  4. Flatirons 
  5. Harlem Shake
  6. Electronics
  7. Norlin Quad
  8. Farrand Field
  9. Oil & Gas

Entertainment/culture

  1. Concerts
  2. Mountain Sun
  3. Home Town
  4. Colorado
  5. Boulder
  6. Mountains
  7. Pearl Street
  8. Music
  9. Movies

Exercise # 2 – How to create a remix and cover video

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Participatory culture can teach the media consumer a ton about creative practices and social activities. Having low barriers to entry participatory culture allows users to fully express themselves artistically and it allows users to participate in social activities. The strong ideals of sharing and creating within the culture backs up users reasons for creating as well as becoming involved within the social culture. The teacher follower scheme is often used allowing novice users to gain valuable advice and feedback. This improves both parties creative practice skills while reinforcing participation within the community. Often times more advanced and dedicated members have a sense of feeling that their contributions into the group matter a lot and they pride themselves in being expert users. These users are often very involved within the social aspect of the sites they go to and they take their role within the community very seriously. By operating in a forum they are able to communicate, critique and receive feedback of everything they do or say.  By having events like a remix challenge in which an artist uploads their song and asks users to create a remix, the participatory culture allows users to become a part of an event put on by an artist as well as provides a level of promotion that allows the discovery of new talent as well as an a promotion to a newly released song by a relatively well-known artist. A persons internet identity is formed and nurtured based on the posts the make and the growth they show over the course of the time. YouTube forces users to be more creative by allowing them to upload homemade videos that teach the user a form of advertising if they are trying to become popular and gain followers who watch their videos. In order to create a YouTube video one has to learn the copyright laws so that their video won’t get taken down. Users have to learn video and audio editing software in order to create and semi professional video. They have to learn how to film their videos properly in order to get the best possible shot. One has to become essentially a jack-of-all-trades when it comes to media. If you want your videos to get viewed by a larger crowd you have to learn advertising as well as how to share your content so that it may spread to a larger view base.

How to create a remix:

  1. In order to even think about creating a remix one must decide on the software they are going to use. They must become familiar with the options, setting and layout of the app in order to transfer their knowledge of the software into the creation of the remix
  2. The user must then chose a song that they wish to augment and they must obtain a copy of the song and any samples they wish to use.
  3. Next the user must change the beat and lyrics of the song in order reformat to track into a similar yet different work of art.
  4. After working countless hours composing the song they must remaster the audio level in order to make the song sound more professional
  5. Once the remix is created they must decide wether or not to post the song to a website that allows users to share media in order to spread their creation with the world.

How to create a cover video:

  1. First the user must decide on a song that they want to add a video to.
  2. Once their decision is made they need to decide if they want to film an original video or use an existing one to match up to their song.
  3. After the filming is complete or procured they need to decide on the software they want to use in order to match the clip to the music.
  4. Once the beat and the film match up they must pair the two together editing an snipping different pieces of the video to match up.
  5. After everything is edited to perfection the sound and video must be paired together so that the finished content may be postedhttp://www.youtube.com/watch?v=CJzfTZlEl40

Blog # 3 – Jenkins (Part Eight)

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Essentially part eight gives a conclusion of spreadable media. Copied in below from the article is the major bullet points made in the article addressing  what the papers have talked about, why spreadable media is useful, the long term benefit of using spreadable media, the reasons why companies would use spreadable media and what companies have the most to lose from spreadable media.

Conclusion: The Value of Spreadable Media

So far this white paper has:

  • criticized the vagueness of existing models of “viral media” or “memes”
  • outlined the differences between sticky and spreadable media.
  • identified those factors which have led to the rise of spreadable media
  • shown why spreadable media involves a collaboration between the gift economy and commodity culture.
  • discussed a range of different kinds of communities that are shaping the spread of media
  • pointed towards some properties shared by the most spreadable media content.

So what is spreadable media good for?

  • To generate active commitment from the audience,
  • To empower them and make them an integral part of your product’s success,
  • To benefit from online word-of-mouth
  • To reach niche, highly interconnected audiences,
  • but most of all, to communicate with audiences where they already are, and in a way that they value.

Each of these factors suggest that such an approach may yield longer term rather than shorter term benefits:

  • Spreadability may help to expand and intensify consumer awareness of a new and emerging brand or transform their perceptions of an existing brand, re-affirming its central place in their lives.
  • Spreadability may expand the range of potential markets for a brand by introducing it, at low costs and low risks, to niches that previously were not part of its market.
  • Spreadability may intensify consumer loyalty by increasing emotional attachment to the brand or media franchise.
  • Spreadability may expand the shelf life of existing media content by creating new ways of interacting with it (as occurs, say, around the modding of games or the archiving of classic television content on YouTube) and it may even rebuild or reshape the market for a dormant brand, as suggested by Robert Kozinets writing on “retro-brands.”

All told, those companies which have the most to gain from this approach are those who have the least to lose from abandoning traditional broadcasting models, those which have:

  • lower promotional budgets
  • who want to reach niche markets
  • who want to distribute so-called “Long Tail” content
  • who want to build strong emotional connections with their consumers.

Those who have the most to lose are those companies which:

  • have well established brand messages
  • have messages that are predictably delivered through broadcast channels
  • who are concerned about a loss of control over their intellectual property
  • who have reason to fear backlash from their consumers.

Blog # 2 – Audiomack

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Audiomack.com is a site in which the genres of hip-hop/r&b and electronic are posted and shared. The site tracks the top songs, albums,  playlists and trending music. I find this website is a great place to discover new tracks that are in these two genres. This websites allows its followers to track, share and listen to the songs posted on the website. I find Audiomack to be a mix between thissongIsSick and Soundcloud in terms of the format of the site. The site is a middle ground between a music listening site vs a music sharing site and it is nice to have a wide variety of music sharing sites to discover new music via the internet.

Exercise #1 – ThisSongIsSick

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ThisSongIsSick.com is a music sharing website that showcases different electronic, hip-hop, indie, and other genres. Ultimately the goal of the site is to introduce it’s followers to new music as well as to promote artists from all over the world. By working with musicians and record labels ThisSongIsSick is able to promote unknown artists into the spotlight so that they may gain new fans as well as help boost their concert and music sales.

This website obsolesces listening to the radio, buying cd’s and looking at charts of top music in order to discover new artists. At one point in time the only way to discover new artists was to buy their CD’s or listen to them on the radio and discovering new artists could often be difficult, expensive and time consuming. This ease has changed the music scene indefinitely and with the advent of the internet it has become easier than listen to music from a wide variety of artists. ThisSongAsSick goes one step further by finding new and interesting songs to save it’s followers a large amounts of time discovering new music. The radio is no longer needed to listen to popular songs and instead you are able to listen to a stream of mostly decent music by opening one website.

This website enhances the music listening and discovery experience for its viewers. By allowing instant access to an embedded SoundCloud file ThisSongIsSick allows its followers to preview the songs being posted. Often times free downloads are provided as promotional give aways to help increase an artists following. These downloads could save the site viewer hundreds of dollars because they no longer would have to pay for each individual song.  Having a dedicated music website sharing and promotional website ensures  you to no longer have to search through hours of music in order to find the songs you may like. Often times full albums of songs are posted when an artist releases work that the site operators find interesting. A great deal of time and energy is saved by not having to dig around the internet or stay up to date on hundreds of artists across multiple genres.

This is a perfect example of participatory culture in the music scene. Followers on the website have the ability to post comments about the songs. They can listen to and interact with the music.  They can hear new artists and as a result go to their concerts and support them. They have the ability to download and spread the music to their friends allowing others to get involved. Descriptions are provided about the songs posted and followers of the site have the ability to critique these songs. Followers of the site then become a part of this music blogging and sharing culture by listening to and following the website to discover new music.

 

Blog #1

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In the music video, This Must Be The Place by Miles Fisher, Miles  recreates the character of Patrick Bateman, played by Christian Bale, in the movie American Psycho. I find Fisher’s cover of the Talking Heads song to be an extremely artistic recreation and a well thought out parody.  His idea of creating a cover video to add to a cover song is perfectly executed and his expressions are on point with those made by Bale in the movie. The addition of this video is extremely entertaining and as an American Pyscho fan I am happy to see the worlds of Film and Music intertwine in a creative expression of my two favorite forms of art. A music video can add depth to a song transforming it to new heights that wouldn’t been possible without the visual layer.